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Project Understood

Clients: Google AI / Canadian Down Syndrome Society

Creative Agency: FCB Canada

Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts

Worldwide Creative Partner, EVP: Fred Levron

Associate Creative Director: Elma Karabegovic

Associate Creative Director: Michael Morelli

Associate Creative Director: Marty Hoefkes

Copywriter: Shannon McCarroll

Copywriter: Jason Soy

Chief Strategy Officer: Shelley Brown

Director of Strategy: Eryn LeMesurier

Director of Strategy: Shelagh Hartford

Strategy Coordinator: Audrey Zink

VP, Managing Director: Tracy Little

VP, Managing Director: Tim Welsh

Group Account Director: Blake Connolly

Account Supervisor: Olivia Selbie

Agency Producers: Sarah Michener/Kristine Lippett

VP of Operations: Shandi Horovitch

Project Manager: Cori Pettit

Director, Product and Technology Solutions: John Sime

EVP, Head of Global Innovation: Kris Hoet

PR: Shannon Stephaniuk, Glossy

Production Company: Fuelcontent

Director: Scott Drucker

Line Producer: Sarah Michener

Director of Photography: Scott Drucker & Chet Tilokani

Camera Operator: Scott Drucker & Chet Tilokani

Audio: Nicolas Field

Hair & Make-Up: Neil Silverman

Photographer: Cassidy Clemmer

Editing House: Outsider Editorial

Editor: John Gallagher/Michael Barker

Editorial Assistant: Scott Edwards

Executive Producer: Kristina Anzlinger

Transfer Facility: Alter Ego

Colourist: Eric Whipp

Online Facility: Alter Ego

VFX Artist: Eric Perrella

Alter Ego Producer: Caitlin Schooley-Groneveldt

Music House: Grayson Matthews

Music Track Director: Mark Dominic

Engineer: Vlad Nikolic

Audio Producer: Kelly McCluskey

Speech Pathologist: Amanda Cotton

Website design: Bliss Interactive - Kris Van Wallendael, Julie Post, Dao Tran