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Tena 'I Will Be Me'

Zak Emerson's latest piece of work for Merman is a TVC for TENA Silhouette Underwear. Having started the year directing the charming Muddy Boots for Vauxhall Crossland X with MCANN LONDON Zak continues to forge exceptional relationships with the agencies he works with, including AMV BBDO.  Applauded for their taboo-breaking ideas, Zak carries on the baton with this beautiful piece of work that challenges society’s preconceptions of incontinence, femininity and sexuality. 

Producer: SJ O'Mara

Edit Company: Marshall Street Editors

Editor: Jake Armstrong

Post Production / VFX

Post Production Company: Framestore

Producer: Sophie Harrison

Colourist: Simon Bourne

Film Lab: Cinelab London

Film Lab Commercials Producer: Aarti Mahtani


Brand: Tena

Production Company

Executive Producer: Siobhan Murphy, Dan Dickenson

Producer: Adam Saward

Production Company: Merman

Production Designer: Fiona Crombie

Director: Zak Emerson

DOP: Robbie Ryan

Creative Agency

Executive Creative Director: Toby Allen & Jim Hilson

Producer: Polly Lowles

Creative Agency: AMVBBDO

Creative Director: Verity Fenner

Creatives: Clark Edwards, Andre Hull