Virgin Media Ireland Ask ‘What About the Future?’ in Pursuit of Broadband Impeccability
Virgin Media’s brand new integrated marketing campaign shows their pursuit for broadband superiority as they tackle anything the future might have in store.
Following on from the incredibly successful campaign for Virgin Media TV 360 in 2020, this commercial is a stunning collaboration between Antidote Films and Publicis Dublin, directed once again by Antidote’s visionary director, Nick Roney.
In this visually epic ad, we find three young, zany Virgin Media techs experimenting with broadband speed in Virgin Media’s Extraordinary Broadband Lab. The speed is perfect for the present day and its challenges… but what about the future? Our techs jump through time, hilariously aging and adapting to the new tech of the future - a promise to always be chasing that top level of reliability. Depeche Mode’s 80s hit ‘I Just Can’t Get Enough’ serves as the musical backdrop, highlighting once again that these techs will stop at nothing to perfect their broadband.
A fitting commercial in current circumstances with working from home the norm for a large section of workers and broadband being the tie to keep connections and communication alive as restrictions are in place.
An incredibly talented storyteller, Nick Roney has created a world of possibility for what the future of our own homes may look like and alongside director of photography, Marc Gomez del Moral, has made this prediction both visually stunning and epic.
Antidote’s executive producer, Andrew Freedman, commented: “It’s been brilliant to work once again with Publicis Dublin and Virgin Media Ireland on another ambitious film. The drive for excellence with this team is ever present and I’m delighted we were able to bring this vision to life.”
AGENCY: Publicis Dublin
BOARD CREATIVE DIRECTOR: Ger Roe
EXECUTIVE CREATIVE DIRECTOR: Ronan Nulty
CREATIVE TEAM: Ronan Nulty, Ger Roe
HEAD OF STRATEGIC PLANNING: Chloe Hanratty
HEAD OF PRODUCTION: Niamh Skelly
BUSINESS DIRECTOR: Jimmy Murphy
SENIOR ACCOUNT DIRECTOR: Sinead Dennis
SENIOR ACCOUNT MANAGER: Michelle Fadden
ACCOUNT EXECUTIVE: Alana Ryan
CLIENTS: Virgin media Ireland
HEAD OF BRAND & MARKETING: Niamh O’Driscoll
SENIOR MARCOMS MANAGER: Fiona Mahon
CAMPAIGN MANAGER: Margaret Mahony
PRODUCTION COMPANY: Antidote
DIRECTOR: Nick Roney
DOP: Marc Gomez Del Moral
PRODUCERS: Andrew Freedman and Katie Lambert
PRODUCTION SERVICE COMPANY: 23/32
EDITOR: Darren Baldwin, Final Cut
POST PRODUCTION: Mathematic Paris
SOUND DESIGN: Gavin Little, Echolab
VOICE OVER ARTIST: Brian Cox
MUSIC: Depeche Mode ‘Just Can’t Get Enough’
MUSIC LICENSING: Theodore
Category: Mobile Network , Utilities