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Creative

USPS Helps Conquer the Distance in 2020 Christmas Campaign

McCann North America, Tue, Nov 17, 2020

McCann New York and MRM New York's film will run until 21st December on national broadcast, online video and print magazine media among other platforms

USPS Helps Conquer the Distance in 2020 Christmas Campaign

The United States Postal Service understands distance, and it conquers it every day. So this holiday season, more than ever, USPS dedicates itself to closing the distance between everyone in the country.

Even if we can’t be together in person for the holidays, the United States Postal Service is there to deliver the holidays for them. Using previously shot footage and an iconic Christmas song, 'I’ll be Home for Christmas', sung by Leslie Odom Jr., McCann Worldgroup (MRM New York and McCann New York) partnered with USPS to share USPS employees and carriers all across the country working hard to make deliveries happen.


Whether it’s working in a sorting facility, or driving to locations all over the country, USPS goes the distance to deliver holiday connections across America via cards and packages. The Postal Carriers and Postal Clerks featured were played by actual employees with the United States Postal Service based around the country.


The campaign will run beginning 6th November through 21st December on national broadcast, online video, print magazine media, streaming and terrestrial radio, direct mail, display, social media, digital OOH, search and eCommerce.

Featured Companies: MRM , Nice Shoes

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Agency

Agency: McCann New York and MRM New York

Co-Chief Creative Officer: Thomas Murphy

Chief Creative Officer: Eric Silver

SVP, Group Account Director (MRM): Tina Braun

SVP, Group Creative Director (MRM): Daniel Carlsson

SVP, Group Creative Director (MRM): Tony Jones

Copywriter: Jessica New

Art Director: Gabie Fleischer

SVP, Executive Music Producer: Eric Johnson

Account Supervisor: Patrick Connolly

SVP, Executive Integrated Producer: Donna McCracken

Strategy Director (MRM): Chris Cotter

Associate Strategy Director (MRM): Nikki Siegel

Editorial

Editorial: Big Sky

Editor: Chris Franklin

Assistant Editor: Grace Novak

Executive Producer: Sarah Van Tassel

Producer: Ali Corsie

VFX: Big Sky VFX

VFX Supervisor: Ryan Sears

Sounds and Mix

Mix: Sound Lounge

Mixer: Tom Jucarone

Producer: Lauren Mullen

Colour

Colour: Nice Shoes

Colourist: Chris Ryan

Producer: Serena Bove

Category: Business Services , Courier

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