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UAE Leaders 'Accept the Challenge' in This Spot for the ADNOC Abu Dhabi Marathon

Boomtown Productions' Rory McLoughlin directs heart-thumping spot

UAE Leaders 'Accept the Challenge' in This Spot for the ADNOC Abu Dhabi Marathon

Agency All About Brands has launched a new promo for the ADNOC Abu Dhabi Marathon, featuring prominent leaders and royalty of the UAE.

Produced by Boomtown Productions, the film was directed by Rory McLoughlin and features Minister of State Sultan Ahmed Al Jaber, the General Secretary of Abu Dhabi Sports Council among others.

Director Rory McLoughlin commented: "We shot over four days on Cooke Anamorphics and on a RED Epic W. We wanted to create a moody and dark, silhouette styled film that captured the raw energy needed from training to do or be inspired towards competing in a marathon. Smoke played a big part with coloured lights, wet downs and neons. A film makers dream project. We're confident we won't disappoint."

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Edit Company: Cold Cutz

Editor: David ZAVADESCU

Post Production / VFX

Grade: Serene of Optix Uae

Production Company

Director: Rory McLoughlin

DOP: Apirana Ipo

Executive Producer: Shane Martin

Line Producer: Zoey Gumbs

Post Production: Mannu Singh

Production Company: Boomtown Productions

Production Manager: Kim Royce Matua


Focus Puller: Antoine Ibrahim

Gaffer: Joseph Riachi


Advertiser: Abu Dhabi National Oil Company

Creative Agency

Account Director: Kate Faber

Chairman: Mark Rollison

Creative Agency: All About Brands

Category: Events , Sports and Leisure

Genre: Action , People