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Creative

TikTok Campaign Makes You Feel ‘A Little Brighter Inside’

Gramercy Park Studios finishes app’s latest joy-filled spot created by Social.Lab

TikTok Campaign Makes You Feel ‘A Little Brighter Inside’

Gramercy Park Studios (London) has partnered with Social.Lab, production agency Hogarth and Agile films director Zac Ella, to create a new brand campaign for Tik Tok, the video-sharing social network that aims to make you feel ‘a little brighter inside’.  

End-to-end post-production company GPS provided colour grading, VFX, MGFX and sound design services on the spot that enforces the app’s position as a platform for personal expression and sharing ways of staying happy and healthy at home. The ad features TikTok users such as Gordon Ramsey, Tinie Tempah and Tom Daley with others taking on challenges including the Blinding Lights dance challenge. It is set to a remix of The Chordette’s Mr Sandman - the original having found a new lease of life on the platform.  

Utilising TikTok’s distinctive branding and interface, the spots use a bold and bright colour palette to reinforce the brand message, whilst aping transitions that the app has become synonymous with.  

GPS has been busy during the lockdown period, working entirely remotely across all departments for brands such as Carlsberg, Birds Eye, M&S, and Cathedral City, with the facility’s joined-up approach to post-production proving an essential production solution for clients during the pandemic. 

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Gramercy Park Studios

Colour Grading: Ben Rogers

MGFX: Julia Olsson & Javier Santaella

VFX: Mark Beardall, Loredana Gangemi, Steve Miller, Lawrence Gumm, Owen Maiden

Sound Design: Toby Griffin

Post Producer: Alex Plantin

Social Labs

Account Director: Tom Sneedon

Project Manager: Jessica Cave

Creative Director: Adam King

Creative Director: Lewis Raven

Hogarth Worldwide

Head Of Moving Image: James Brook-Partridge

Executive Producer: Sally Miller

Assistant Producer: Ancika Mester

Agile Films

Director: Zac Ella

Producer: Jude Vermeulen

Production Co-Ordinator: Rhian Boughtwood

1st AD: Clara Paris

Wardrobe: Taff Williamson

Art Department

Sets Appeal: Sophie Jacobs, Hela Dondertman, Bridget Murton

Hair and Make-up: Jojo Copeman

Editor: Laurence Halstead

DIT: Martin Fickling

BTS: Kit Dale

Runner: Alasdair Copland

Category: Media and Entertainment , Social Media Platforms

Genre: People , Visual VFX