The Summer Paralympic Games Will Rock You in Campaign from MullenLowe France
For the Summer Paralympic Games, MullenLowe France has created a promotional film for France TV.
In this film we see previous medal winners getting ready to go back to their field of play. Fencing, triathlon, shot put, long jump, and football are all featured. The tension is palpable, concentration is the order of the day, and the viewer's heart beats in time with that of the athletes, to the rhythm of Queen's 'We Will Rock You'.
The spot was directed by Original Kids through production company Badass.
Category: Media and Entertainment , TV and Radio
Genre: People , Storytelling