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Sunglass Hut Share the Joy of Gift Giving in Uplifting Christmas Ad

c41.eu partnered with Sunglass Hut and Luxottica for the campaign

Sunglass Hut Share the Joy of Gift Giving in Uplifting Christmas Ad

c41.eu presents, in collaboration with Sunglass Hut / Luxottica, a new fashion film with lively and bright features. The film is directed by Van Khokhlov, a young Italian-Russian director. This brief but intense and narrative fashion film is the result of Van Khokhlov's direction and the creativity of Beatriz Lamarca, the creative director of Sunglass Hut.
Through this film, both exciting and ironic, we relive the joy and pleasure of giving gifts to someone dear to us. Knowing how to choose the right gift can be a great way to understand how well you know a person and in this case sunglasses are the perfect gift. These are sisters, friends and relatives, they are two people who also exchange emotions and feelings through the exchange of a simple object. 

The message of this fashion film will turn the world, a message that belongs to each of us and that for one reason or another will make us smile. 
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Client: Luxottica Brand/Sunglass Hut


Creative Director, Luxottica: Beatriz Lamarca


Producer, Luxottica: Riccardo Febbrari

Production Company -

K48 Director: Van Khokvlov

Executive Producer: Barbara Guieu

Producers: Alice Garbelli and Martina Fabris

DOP: Giuseppe Favale

Photographer: Dan Beleiu @WM management

Stylist: Sara Francia

Set Designer: Greta Cevenini

Casting Director: Fabrizio Veronese @Faceandplace

Editor: Marcello Sanna

Assistant Editor: Giulia Loche


Colourist: Daniel Pallucca

Post Production

Post-production: Andrea Vavassori

Category: Accessories , Clothing and Fashion

Genre: Fashion & Beauty