Starters Orders Delayed for Kentucky Derby in Touching Spot
Energy BBDO has launched its first campaign for Woodford, an homage to the delayed Kentucky Derby – the second time in its 146-year history.
The film, titled ‘My Old Kentucky Home’, recognises the Greatest Two Minutes in Sports, The Kentucky Derby. Filmed at a vacant Churchill Downs, where Derby 146 was scheduled run this Saturday, it features Kentucky Cellist Ben Sollee playing solo in the Derby Winner’s Circle.
The video will go live at NBC this Saturday during the re-air of the legendary 2015 Kentucky Derby that began American Pharaoh’s historic Triple Crown (from 3pm to 6pm EST).
“My Old Kentucky Home is a song that’s been played on the Kentucky Derby for over 80 years and we didn’t want to break that tradition” say Energy BBDO co-chief creative officers, Josh Gross and Pedro Perez. “It’s amazing that a song from 1850 speaks so perfectly to this moment in time” add the CCCOs.
The imagery of the iconic Twin Spires - along with vacant stands, track and starting gate – were all shot with drones in order to comply with the safety and social distance rules by Energy BBDO internal studio, Flare. And all of this work, from the conception being approved to being on-air was done in less than two weeks.
“When we started to work from home, two months ago, the thought of doing remote edit sessions seemed really time-consuming” says Casey Cobler, managing editor at Flare. “The reality has been that we are just as fast, if not faster, than when everyone was at the agency. Technology allows us to involve everyone in the process from creative to account to strategy without having to send cuts around the office awaiting a response”, adds Casey.
Woodford Reserve, the Presenting Sponsor of the Kentucky Derby is proud to support the Churchill Downs and NBC initiative, Kentucky Derby at Home on Saturday, May 2nd. #KyDerbyAtHome.
The Kentucky Derby has been postponed for just the second time in its 146-year history - the first being in 1945 when World War II pushed the race from May to early June.
Agency
Agency: Energy BBDO
Client: Brown-Forman
Product: Woodford Reserve
Title: My Old Kentucky Home Solo
Original Air Dates: April 29, 2020
Media Type: TVC, OLV
URL (if applicable): TBD
LEADERSHIP
Chairwoman: Tonise Paul
President & CEO: Jeff Adkins
CREATIVES (no EVP/SVP/VP titles)
Chief Creative Officers: Josh Gross & Pedro Pérez
Executive Creative Directors:
Creative Directors: Jonathan Fussell, Robin Laurens
Art Directors:
Copywriters:
PRODUCTION
Head of Integrated Production: John Pratt
Executive Producer: Jeff Davis
Producer: Lily McNamara
Executive Director of Music: Daniel Kuypers
Music Business Coordinator: Karolina Barej
ACCOUNT & PLANNING
Managing Director:
Client Service Director: Lianne Sinclair
Senior Account Director: Billy Jones
Account Supervisor: Rachel James
Account Executive: Sergio Ortiz
Strategy Director: Kaitlyn Thompson
PRODUCTION / ADDITIONAL COMPANIES (including cities)
Production Company: Chronicle Cinema, Louisille, KY
Director: Zach Meiners
Producer: Taylor Young
Director of Photography: Gary Leo Miller
Drone Pilot: Kevin Bryan
Editing
Editorial Company: Flare Chicago
Executive Producer: Jenny McDonald
Managing Editor: Casey Cobler
Audio
Audio Company: Flare Chicago
Senior Audio Engineer: Steven Aguilar
Colour
Colour Company: Nice Shoes
Senior Colorist: Ron Sudul
Producer: Serena Bove
Flame
Flame Artist: Mark Anderson
Music
Music Company: sonaBLAST! Records
Media and PR
Media Agency: Spark Foundry
PR Company: KLG PR
Song: My Old Kentucky Home
Vocals: Ben Sollee
Category: Events , Sports and Leisure
Genre: Music performance , People