SKIPPY Peanut Butter Lets Animal Crossing Players Virtually Escape from their Virtual Escape
Arguably one of 2020’s most popular pastimes, Nintendo’s 'Animal Crossing: New Horizons' has sold 14.3 million copies since its March release. The handheld game, in which users build their own virtual islands, quickly became a hit as players looked for a form of escapism while stuck indoors.
Now SKIPPY Peanut Butter, with the help of BBDO Minneapolis, has created a unique oasis within the game, aptly named 'P.B. Aisle.' To get the word out, SKIPPY Peanut Butter created a short spot, all done in Animal Crossing.
The work aligns with the brand’s latest campaign, 'Go To Your SKIPPY Place', which launched back in June encouraging people to take an occasional time out to go to their happy place by enjoying a peanut butter snack from the brand.
P.B. Aisle is designed to be that escape within Animal Crossing’s everyday grind. Once there, visitors can choose to explore three different escapes: a field of blue roses, an outdoor art gallery, and an orchard of bells, gold and turnips. The SKIPPY Peanut Butter P.B. Aisle has pinpointed some of the game’s greatest woes and created a dream-like escape where, for at least a moment, they no longer exist.
Along with these three main escapes, the island has been outfitted with dreamy teal and pink attractions for players to explore and enjoy. Users are encouraged to dress up in colourful custom looks and share their in-game screenshots on social. You can follow the SKIPPY Peanut Butter brand on its social channels for the latest island-related updates.
P.B. Aisle is accessible to all players via a unique dream code and officially launches today.
Client: SKIPPY Peanut Butter
Marketing Director: Jennifer Nolander
Brand Manager: Jennesa Kinscher
Associate Brand Manager: Drew Parsons
Creative Agency: BBDO Minneapolis
Chief Creative Officer, BBDO Worldwide: David Lubars
Executive Creative Director: Tim Mattimore
Creative Directors: David Mackereth and Nathalia Resende
Art Director: Holly Younce
Copywriter: Olivia Boone
Creative Technologist: Justin Mueller
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Group Account Director: Angela Lund
Planning Director: Theodore Schweitz
Account Supervisor: Breanne Voeltz
Account Executive: Jennifer Hogan
Category: Food , Sauces and Spreads