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Sheba Showcases Extraordinary Animal Bonds in ‘The Cats That Rule the World’ Docuseries 

AMV BBDO delves into the relationship cats have with humans for the latest docu-series

Sheba Showcases Extraordinary Animal Bonds in ‘The Cats That Rule the World’ Docuseries 

There’s just something about cats. Why do our feline friends immediately capture our hearts? Today, the SHEBA brand is launching a three-part documentary series that explores the power cats have over people and their deep connections to their human counterparts.

The new series, The Cats That Rule The World by Academy Award-nominated director Geoffrey O’Connor, follows the true stories of a handful of humans who have fallen under the spell of their cats and the inseparable relationship they have with one another. From inside the walls of a correctional facility, to the home of a veteran in need of a companion and to the mountain climbing adventure of a lifetime, fans will be amazed by just how strong the human-cat bond truly is.

Streaming on YouTube, the docuseries is designed to reach viewers where they are – providing compelling and relevant documentary content, while also creating a connection between the viewer and the SHEBA brand. Fans can tune in to watch each episode here: Prison Cat, Military Cat and Adventure Cat. Viewers are encouraged to share their thoughts on social media using #CatsThatRuleTheWorld.

Featured Companies: Radford Music

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Creative Agency: AMV BBDO

Creative Director/Screenwriters: Nicholas Hulley & Nadja Lossgott

Agency Planner: Emily Brydon & Lola Finney-Neves

Agency Account Team: Phoebe Fielding, Ella Dolding, Alice Kassapian

Executive Producer: Nick Godden


Media Agency: Mediacom


PR Agency: Weber Shandwick


Production Company: Flare Productions

Director: Geoffrey O’Connor

Director of Photography: Dave Adams

Story Producer: Gisele Lamarre

Producer: Richard Ash

Post Production

Post-production Company: nineteentwenty

Business Affairs: Jane Routledge & Maxine Thompson

Title music: Universal Production Music

Music Composer: Prison

Audio Post-production: Andy Humphreys at Bark Soho James Radford at Radford Music

Titles: Momoco

Editors: Matt Cascella, Maia Lloyd

Music Supervisor: James Radford

Music Company: Radford Music

Category: Home , Pet Supplies

Genre: Dialogue , Documentary , People , Storytelling