• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Radio LBB

Radio LBB: Setting the Scene

Air-Edel's Emily Appleton Holley considers how sound can change the mood of a scene with her picks from the best of the company's music supervision

Radio LBB: Setting the Scene

The placement of a song within a scene has the power to really make or break it.  When used wisely music can be an effective way of establishing a sense of location or time period, to set the mood and tone of a scene or to support the narrative without the reliance on visuals or dialogue.

I recently finished watching the second series of ‘End of the F***king World’ (much to my despair, what a series) and thought it was a fine example of how effective music can be when chosen carefully and thoughtfully.  The use of Bettye Swann’s “Then You Can Tell Me Goodbye” for the closing moments of the final episode almost brought me to tears and has inspired my playlist for this week's Radio LBB

To accompany Bettye, I’ve curated a playlist of my favourite tracks, old and new, that the Air-Edel music supervisors have carefully selected for advertising campaigns, films and television over the years.

(Hats off to Matt Biffa and Ciara Elwis for their brilliant work on End of the F***king World Series 2)

Emily Appleton Holley is a music supervisor and the composer agent for advertising at Air-Edel.  She has previously worked on campaigns for Yamaha, Ecover, Royal Botanic Gardens, McDonald’s and Playstation.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Media and Entertainment , Streaming Services