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Creative

Quirky Dishwasher Ads Warn Against 'Kissing Strangers' Through Mugs

BBDO Group Germany, Mon, Jul 01, 2019

BBDO Düsseldorf reveals the history of mugs in campaign for home appliances brand Gorenje

Quirky Dishwasher Ads Warn Against 'Kissing Strangers' Through Mugs

Clean is not necessarily clean. Because those who don’t clean their dishes properly are getting in touch with the remains and leftovers of the previous drinker. That’s what BBDO Düssseldorf shows with their new print campaign for the home appliance brand Gorenje. The campaign turns cups and mugs into unpleasant faces, which are not really appealing to get into closer contact with.

Three print designs promote the smart sensor technology of the Gorenje dishwashers which exactly adjust the dishwashing programme depending on the intensity of contamination – just to ensure one thing: “Don’t kiss a stranger”.

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Client

Advertiser: Gorenje Vertriebs GmbH

Marketing Manager: Claudia Rehm

Digital Agency

Digital Agency: THE SCOPE, Hamburg

Creative Agency

Account Manager: Simon Stitzl, Paula Sandkaulen, Alina Römer

Agency Producer: Doerte Reingen-Krombusch

Chief Creative Officer: Till Diestel

Creative Agency: BBDO

Creative Director: Rod Henriques, Michael Plückhahn

Creative Managing Director: Kristoffer Heilemann

Creatives: Ailton Henriques, Claudia Janus, Anina Waesche, Guilherme Nesti, Dominique Becker

Category: Home , White Goods

Genre: Comedy

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