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Portuguese Road Safety Film is a Wake-Up Call, Not a Bedtime Story

FCB Lisbon’s arresting campaign for FEVR focuses on the sad stories you can hear if you listen to the road

Portuguese Road Safety Film is a Wake-Up Call, Not a Bedtime Story

Roads have stories. Not all with happy endings.

Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.

The campaign was created by FCB Lisbon for FEVR (The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18th) and raise awareness to the need of a behavioural change.

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Advertiser: FEVR – The European Federation of Road Traffic Victims; ACA-M (Portuguese Association of Self-Mobilized Citizens) and Estrada Viva

Post Production / VFX

Colourist: Nuno Garcia


Sound Company: O Menino Grava


Project Manager: João Belmar, Juliana Almeida

Creative Agency

Account Director: Sónia Gonçalves

Creative Agency: FCB, Lisbon, Portugal

Creative Director: Edson Athayde

Creatives: Edson Athayde, Victor Afonso, Diego Torgó

Production Company

Director: Mário Patrocínio

Production Company: BRO Films

Production Director: Diogo Sereno

Production Manager: Beatriz Feio


Editor: Cláudia Silvestre

Category: Corporate, Social and PSAs , Road safety

Genre: People , Storytelling