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Creative

Piranha Bar Interviews an Eclectic Array of Characters for SEAI’s New TV Spot

With winter approaching it's time to consider a Home Energy Upgrade from Sustainable Energy Authority of Ireland

Piranha Bar Interviews an Eclectic Array of Characters for SEAI’s New TV Spot

Piranha Bar and TBWA joined forces for a short documentary for the Sustainable Energy Authority of Ireland (SEAI) to highlight the importance of getting a Home Energy Upgrade. 

After a lengthy search of the country, Piranha Bar found a home in Dublin with a myriad of ornaments who were more than happy to share their journey to a cosier home. During their interviews, they revealed the difficulties they’ve experienced living in an old, cold house. The winters have been especially tough for them. 

However, “the long hours getting to know them were all worth it,” the team at Piranha Bar noted. Upon their return, they were able to see how a Home Energy Upgrade had totally transformed the lives of these lovely characters. Liberated from their tea cosies and winter coats, they’ve even gotten the neighbours in on the act! 

This fun spot is a mix of live action environments and animated characters each with a uniquely Irish voice of their own, highlighting the many benefits of a Home Energy Upgrade. Your home will be a lot cosier with one. ​

Featured Companies: TBWA\Dublin

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Client

Advertiser: SEAI

Production

Director: Richard Chaney

Producers: Aileen Heavey & Emily Brady

DoP: Aidan Gault

Lead 3D: Cormac Kelly

Additional 3D: David Dunne

Rigging: Samuel Bernardes

Tracking: Ricardo Ferro

Animation: Hannry Pschera, Abhinit Bodke

Design: Shaun Kelly

2D Animation: Alex Murphy

Compositing: Dan Cullen

Additional 2D: Dan McNicholl

Grade: Nik @Egg Post Production

Audio: Mutiny

Agency

Agency: TBWA Dublin

Creative Director: Des Creedon

Creatives: Martin Corcoran, Leona Smyth

Agency Producer: Adam Sherry

Category: Gas , Utilities

Genre: Animation