Pacific Foods Appoints 72andSunny LA as Lead Creative Agency
72andSunny Los Angeles has been announced as the lead creative agency for Pacific Foods. The first campaign will run early this fall.
“Pacific Foods is a brand that's obsessed with the details of what goes into our products, it's what makes our brand special. We chose 72andSunny because they share the same passion for the details in telling the Pacific Foods story," said Tim Goldsmid, VP marketing, Pacific Foods. “We are excited for 72andSunny’s ability to elevate food and create breakthrough work, connecting Pacific with consumers in compelling and relevant ways.”
“Sometimes you meet a brand, a client, and you just know you’re going to do something special together — Pacific Foods is one of those stories, ” said Kelly Schoeffel, executive strategy director and partner, 72andSunny Los Angeles. “From the start, we had a shared creative vision, and we can’t wait to launch some delightfully disruptive work in the months ahead.”