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Creative

Orbit Keeps the Dating Game Clean with a Chat from Chris Parnell

Energy BBDO teamed up with Orbit to help Americans navigate the 2020 dating scene

Orbit Keeps the Dating Game Clean with a Chat from Chris Parnell

Dating in 2020 has become the wild wild West – people think anything goes. That’s why under Orbit Gum’s latest ‘Keep It Clean’ campaign, the brand is giving fans advice on how to clean up their dating game in its newest OLV ad spot launching today – because all you really need to make a good impression is fresh breath and a clean smile.

In ‘The Talk,’ actor and comedian Chris Parnell plays America’s Dad, who walks into the bedroom to have ‘the talk’ about dating…dirty dating that is. As he discusses how things have ‘gotten a little dirty’ in the modern world of dating apps, we see Chris pull out a pack of Orbit Gum to encourage viewers to keep it clean in their own dating lives. Intrigued?

The ad is also being supported by a first of its kind dirty dating chat bot on Tinder. Users of the popular dating app can send personalised messages from Chris Parnell telling their matches to clean up their act if they receive unsolicited dirty messages.

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Client

Client: Mars Wrigley

Product: Orbit Gum

Title: Keep It Clean

Agency

Agency: Energy BBDO

Chief Creative Officers: Josh Gross & Pedro Pérez

Executive Creative Director: Kenny Blumenschein

Associate Creative Directors: Colin O’Toole & Hansel Quintela

Copywritter: Anish Easwar

Head of Integrated Production: John Pratt

Exeuctive Director of Music: Daniel Kuypers

Music Producer: Nick Macker

Executive Producer: Vanessa Luhr

Producer: Nina Xoomsai

Design Director: Hung Vinh

Director of Integrated Business Affairs: Frank Tavolino

Business Affairs Manager: Sam Katz

Business Manager: Gina Stevanovich

Group Talent Manager: Mariellen Golfis

Chief Innovation Officier: Alan Parker

Innovation Director: Zack McQuiston

Consumer Experience Director: Cori Stankowicz

Management and Account

Managing Director: Lianne Sinclair

Senior Account Director: Greg Morrison

Business Development Director: Sarah Nelson

Senior Account Executive: Lucie Lavrard

Account Executive: Emma Rehnberg

Group Strategy Director: Elke Anderle

Strategy Director: Ryan Smith

Data Strategist: Renee Schilb

Production

Production Company: Tool of North America

Director: Paul Brigannti

Producer: Dustin Callif

Editing

Editorial Company: Cabin Edit

Audio and Finishing

Audio, Finish and Color Company: Flare Chicago

Executive Producer: Jenny McDonald

Visual Effects Artist: Jason Kerman

Senior Motion Designer: Viktoryia Kryvanos

Colorist: Ken Wald

Senior Audio Engineer: Steven Aguilar

Music

Music Company: Mophonics

Media

Media Agency: Mediacom

Digital

Digital Agency: The Hive

PR

PR Company: ICF Next

Genre: Comedy , Dialogue , People