Nicotine Ice Cream Truck Shows the Dangers of Vaping in Spot from Publicis Canada
The Flavoured Vapes Hook Kids embodies the augmentation of the increase in the number of young people who have tried vaping. In just one year, the number of Canadian teens who have used a vape has increased by 74%.
To embody these alarming numbers, and to further educate parents on this issue, the Canadian Lung Association, Heart & Stroke Foundation and Publicis Canada in Toronto have partnered to create the video campaign: “Flavoured vapes Hook Kids” which highlights how the industry uses flavours to attract young people to products that contain nicotine.
The campaign takes place in Toronto, where an ice cream truck is settled down. The ice-cream man tries to sell products to families and more precisely to kids. When customers ask what's in the ice-cream, the ingredients are quite classic - but there is one ingredient which make the difference: there is nicotine.
The campaign is designed to raise awareness about the negative effects surrounding flavoured vaping products on youth. The video explores the dangerous appeal vape products have on kids and how the 'fun-flavoured' habit has lured kids into thinking it is acceptable and harmless.
EVP Creative Director: Tim Kavander
Group Creative Director: Dean Hore
Associate Creative Director: Lucas Longman
Writer: Adam Notzi Keyser/Tim Kavander/Dean Hore
Art Director: Andrew Schuler / Lucas Longman
Agency Producer: Pam Portsmouth
Associate Creative Director Of Design/Graphic Designer: Lori Jankelow
Production Company: IQ Productions/The Makers
Production Executives: Mark Bisson, Jennifer Millington, Terry Theofilactidis
Line Producer: Marc Milliard
Directors of Photography: Sean McBride/The Makers
Casting: Steven Mann Casting
Post Production House: VideoNerve
Post Production Producer: Karen Huybers
Editor: Drew Stevenson
Flame Artist: Daryl Shaughnessy
Colourist: Andrew Exworth, The Vanity
Music & Sound Design: Pirate Toronto
Audio Director: Tom Eymundson
Location Sound: Adam Clark, Toronto Sound
Ice Cream Man/Nico: Rob Norman
Category: Corporate, Social and PSAs , Health