Nexus Studio's Luke Ritchie on AR ‘Enhanced Locations’ at AD STARS 2020
Nexus Studios’ head of interactive arts, Luke Ritchie, explores how next-generation Augmented Reality is influencing how we experience the world around us. From the first ever 5G enabled sports stadium to bringing an ancient dynasty to life in AR, 5G enhanced AR is having a huge impact on the sports, entertainment, advertising, arts and cultural industries.
During a recent talk shared via this year’s virtual AD STARS festival, Luke talks through recent award-winning work from Nexus Studios. Each case study demonstrates the mind-blowing possibilities of storytelling through immersive technology and the high-end visualisation tools available to create hyper-realistic AR content and integrate it seamlessly into real world environments.
Check out more of Nexus Studios’ work in AR ‘Enhanced Locations’ here
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