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Creative

Microsoft Celebrates Teachers Making a Difference during Covid-19 with Latest Teams Ad

McCann North America, Mon, Nov 16, 2020

The campaign from McCann New York highlights how Microsoft supports educators, students and caregivers all while keeping them safe and secure online

Microsoft Celebrates Teachers Making a Difference during Covid-19 with Latest Teams Ad

Microsoft and McCann have partnered to recognise educators and the heroic contributions they are making during the Covid-19 pandemic. Many, leveraging Microsoft Teams, are singing, dancing and using every tool they can to keep students motivated and engaged in challenging circumstances. To celebrate their efforts and say thank you, Microsoft captured real classes taught via Teams, giving an inside look into how educators are going above and beyond to keep kids engaged with their learning. It’s proof that this year, every teacher is teacher of the year.

With Microsoft Teams, Microsoft is supporting educators, students and caregivers, all while keeping them safe and secure online. Additionally, Microsoft is hosting webinars and trainings, sharing resources, and giving schools free access to Microsoft 365 - ensuring educators have everything they need for full classroom collaboration and remote learning through Teams.


“There are so many heroes during this challenging pandemic, but one group who will have a lasting impact on the future are our teachers." said Kathleen Hall, chief brand officer, Microsoft. "We want to do everything we can to help them be productive and effective - and have some fun along the way - via Microsoft Teams. Here’s to our teachers!”

The spot launched in the NFL Sunday Night Football Game on 15th November and will run across Microsoft social channels beginning today.

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Client

Client: Microsoft

Corporate Vice President of Brand, Advertising and Research: Kathleen Hall

Director, Global Advertising: Carol Hutchinson and Stacey Terrien

Director, Social and Media Partnerships: Jenny Leahy

Director, Global Advertising: Steve Simmons

Senior Marketing Manager: Veronica Mao

Senior Product Marketing Manager: Dawn Novak

Agency

Agency: McCann New York

Co-Chief Creative Officers: Sean Bryan and Tom Murphy

EVP, Global Executive Creative Directors: Shayne Millington and Piper Hickman

Associate Creative Directors: Nick Ciomperlik and Ricardo Muñoz

Junior Art Director: Mikey Bready

Junior Copywriter: Enoch Lui

Director of Creative Technology: David Cliff

Business Leadership

Managing Director, McCann NY: Kevin Nelson

EVP, Global Business Leader, m: united

EVP, Global Chief Communications Officer, McCann Worldgroup: Jeremy Miller

Associate Director of Communications, McCann Worldgroup: Victoria Park

SVP, Group Account Director: Socrates Papazoglou

Account Director: Gabriella Dickens

Account Supervisor: Maya Lobban

Senior Account Executive: Divya Joseph

Project Management

Senior Project Manager: Lauren Kosche

Production

Chief Production Officer: Nathy Aviram

VP, Executive Producer: Mel Senecal

Senior Producer: Katie Byoko

Producer: Morgan Edstrom

SVP, Executive Music Producer: Eric Johnson (aka DJ Bunny)

Music Producer: Dan Gross

Business Manager, Music: Jamie Jou

Art Producer: Caroline Sollmann

Strategy

EVP, Global Director of Strategy & Research: Ash Farr

Strategy Director: Jordan Berger

Associate Strategist: Carra So

Business Affairs

Business Manager: David Halberstadt

VP Director Talent Payment: Terry Marcello

Talent Payment Manager: Rosemary Smith

Craft

Director – Video Post Production: Karen Hennegan

Editors: Luke Graziano and Jose Gerardi

Assistant Editor: John Gerardi

Colourist: Andrew Aldridge

2D Graphics Artist: Erin D’Avella

Audio Engineer: Gerard McConville

Audio Producer: Bianca Muccia

Catch and Release

Project Manager: Kerri Helliwell

Account Director: Ross Dabrow

Category: Consumer Electronics , PCs and Laptops

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