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Creative

Live in the Moment and Go to Your SKIPPY Place With New Light-Hearted Spot

BBDO North America, Tue, Jun 23, 2020

The new campaign by BBDO Minneapolis will run as part of a fully integrated campaign across broadcast, online video and social media

Live in the Moment and Go to Your SKIPPY Place With New Light-Hearted Spot

From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it’s only for a moment. And even if it’s only with something as simple as a snack. The SKIPPY Peanut Butter brand's new campaign aims to give people just that. Created by BBDO Minneapolis and launching yesterday, these dreamy yet familiar, music-driven spots showcase those moments in life where you could really use a second to yourself.

With a simple scoop of SKIPPY Peanut Butter, these characters are reminded that, when you take a second to live in the moment, you feel a little bit better. Whether you’re dealing with destructive puppies or chaotic kids, the maker of SKIPPY Peanut Butter just wants the audience to know they get it.


The spots are accompanied by a series of hypnotic animations on social that invite viewers to escape into a SKIPPY Peanut Butter dream world filled with relaxing snacking moments.

David Mackereth, creative director at BBDO Minneapolis put it simply: “This work visualises how SKIPPY Peanut Butter can sweeten life’s little bummers, much in the same way it can turn a bummer food like celery into a fun snack.”


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Client

Client: SKIPPY Peanut Butter Brand

Marketing Director: Jennifer Nolander

Brand Manager: Jennesa Kinscher

Associate Brand Manager: Drew Parsons

Agency

Agency: BBDO Minneapolis

Production

Executive Creative Director: Tim Mattimore

Creative Director: David Mackereth and Nathalia Resende

Art Director: Holly Younce

Copywriter: Olivia Boone

Producer: Peter McLarnan

SVP Group Account Director: Ali Siviter

Account Director: Angela Lund

Planning Director: Theodore Schweitz

Account Supervisor: Breanne Voeltz

Account Executive: Jennifer Hogan

Production Company: Park Pictures

Director: Terri Timely

Executive Producer: Cody Ryder

Editorial: Drive Thru

Editor: Mick Uzendoski

Sound Design: The Hifi Project

Original Music: The Hifi Project

Finish: Drive Thru

Colour: Company 3

Category: Confectionery , Food

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