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Creative

Little Girl Walks a Mile in Dad's Shoes to Give the Perfect Gift This Christmas

Moving holiday campaign from BBDO New York for Macy's will run on TV and online

Little Girl Walks a Mile in Dad's Shoes to Give the Perfect Gift This Christmas

Macy’s has partnered with BBDO New York for its new holiday campaign, 'In Dad’s Shoes', which tells a magical story of appreciation and the power of giving a thoughtful gift.

The heartwarming spot was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes.

Centred on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family. Once she’s spent a day in his shoes, she realises the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him.


'In Dad’s Shoes' was created by Macy’s with BBDO NY and will run on TV and online.

Featured Companies: The Corner Shop

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Client

CLIENT: Macy’s

Chief Customer Officer: Rich Lennox

SVP Customer Activation: Abigail James

VP Executive Creative Director: Lee Walker

Senior Director, Integrated Brand Strategy: Danielle Willett

Director of Broadcast: Audrey De Shong

Director Integrated Brand Strategy: Elana Tepper

Manager Integrated Brand Strategy: Sam Chu

Specialist Broadcast: Sandy Pletikosic

Agency

CREATIVE AGENCY: BBDO NY

Chief Creative Officer, BBDO Worldwide: David Lubars

Senior Creative Director: Eric Goldstein

Creative Director: Fred Kovey

Group Executive Producer: Diane Hill

Senior Producer: Melanie Cornish

Managing Director: Mark Cadman

Senior Director: Patrice Reiley

Director: Jessica Townsley

Planning Director: Steve Panawek

Account Manager: Abigail Solano

Assistant Account Executive: Victoria Skrivanos

Production

PRODUCTION: The Corner Shop Company

Director: Peter Thwaites

VP / Executive Producer: Anna Hashmi

Executive Producer: Jay Shapiro

Producer: Suza Horvat

Production Supervisor: Mini Bhogal

SERVICE: Fimgroup.tv

Executive Producer: Nathan Miles

Head of Production: Renee Poulin

Service Producer: Oliver Van Beek

EDITORIAL: Friendshop!

Editor: Ben Suenaga

Producer: Laura Shackleford

MUSIC: Human

Category: Retail Stores , Retail and Restaurants

Genre: People , Storytelling