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Creative

Have Your Elf a Merry Lidl Christmas with Piranha Bar’s Festive TV Spot

It's beginning to feel a lot like Christmas for BBDO Dublin and Piranha Bar's new LIDL Ireland TVC

Have Your Elf a Merry Lidl Christmas with Piranha Bar’s Festive TV Spot

‘Tis the season to be jolly with BBDO Dublin and Piranha Bar’s latest TV spot for Lidl Ireland’s fantastic new festive food range.

Led by creative team Gerry McBride and James Carr of BBDO Dublin, the new 60 second spot is sure to bring a smile to your face.

Set to the tune of the Broadway classic, 'We Need A Little Christmas', the TV spot features a bunch of Lidl Ireland’s plush toy Elves who come to life when the store closes to set up the new releases. And maybe sneak a bite or two!


Christmas came very early for the team in Piranha Bar as director Gavin Kelly notes that: “We have been reveling in snowy Christmas cheer since before you put your BBQ away!” But it has all been worth it.

Each Elf has their own unique personality from the officious Head Elf with his Steampunk clipboard to the factory Elf on the doss beside the Taste-O-Meter, each with a very important job to do... 


The energetic spot is the biggest Piranha Bar has completed while working remotely, with detailed sets, fantastical contraptions (including the sauce copter, hydraulic hand and telescopic vehicles to name a few), as well as numerous characters and rushes from several shoots. Piranha Bar’s incredible team, working from home throughout Ireland have pulled together a joyous celebration of Lidl’s delectable delights.

As 2020 draws to a close, it is undeniable that, more than ever, we all need a little Christmas.

You can see the spot along with some exclusive content here.

“We Need a Lidl Christmas” for LIDL Ireland launched November 6th.

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Client

Advertiser: LIDL Ireland

Creative Agency

Agency: BBDO Dublin

Creatives: Gerry McBride & James Carr

Executive Creative Director: Shane O'Brien

Agency Producer: Georgia Stevenson

BBDO Company Director: Sinead Lee

Project Director: Emma Corcoran

Snr Account Manager: Elana Murphy

Account Executive: Norah Conlon

Production Company

Director: Gavin Kelly

Producer: Emily Brady

DoP: Ivan McCullough & Piers McGrail

Creative Director: Simon Burke

CG Supervisor: Sam Boyd

Senior 3D: Cormac Kelly

3D: Ciaran Talbot, Mario Domingos, Jack Bowler, Ronan Coyle, Kat Stachura, Daniel McGuire, Emanuel Raimundo, Ricardo Ferro

Designer: Shaun Kelly

Additional Designs: Flavio Remontti & Carlos Muñoz

Animators: John T Coomey, Jose Carlos Poeiras, Abhinit Bodke

2D Design & Animation: Alex Murphy

Editor: Sean King

Compositors: Dan Cullen & Mark Bailey

Junior Compositor: Dan Mc Nicholl

Grade

Grade: Gary Curran @ Outer Limits

Category: Media and Entertainment , Social Media Platforms

Genre: Animation