FCB Inferno Announces Zoe Crook as New Head of Influencer Marketing
FCB Inferno is pleased to announce that Zoe Crook has been appointed to spearhead the agency’s influencer marketing strategy.
Zoe has worked at a combination of start-ups and global agencies and has a wealth of experience across clients as diverse as Gucci, Amazon, Dove and Chupa Chups. As head of influencer marketing, Zoe will continue to service clients’ ever-growing influencer needs whilst developing the FCB Influence offering. She reports into CC Clark, EVP communications.
Zoe was one of the founding members of Havas’ influencer proposition and has more recently been leading influencer marketing at the BCW London office. At BCW, she developed the agency’s existing influencer proposition, built new tools and frameworks for managing influencer activities and was training the network to increase their wider influencer expertise.
FCB Inferno’s Influencer offering has grown from strength to strength, with previous award winning campaigns for the likes of UEFA and Huawei. Recently the agency has picked up management of all BMW UK’s influencer outreach alongside key new client wins, including a Covid-19 appeal for Crisis and the agency’s recent OnePlus appointment, tasked to help the brand become the #1 phone brand for the younger generation across Europe.
Zoe said: “Influencer marketing has never been more prominent than it is now, so it’s such a pivotal time to harness the momentum. As influencer marketing becomes more widely recognised as an essential medium to engage consumers, I am looking forward to further developing the capabilities of FCB Influence to enrich the inspiring and innovative work led out of the agency.”
Frazer Gibney, CEO at FCB Inferno added: “Zoe will be a crucial player in growing the agency offering, which continues to grow as an ever more powerful marketing tool. With an influencer offering that spans a vast variety of tactics - from on the ground ambassadors through to content creators, celebrity endorsement to expert validation - we are thrilled to have someone to help us not just incorporate, but headline our work with a deep understanding of the power of influencers.”