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Hires, Wins & Business

Darlie Appoints FCB Kuala Lumpur as AOR for Creative, Digital & Social

The appointment comes after a successful pitch held in Malaysia

Darlie Appoints FCB Kuala Lumpur as AOR for Creative, Digital & Social

It's all smiles at FCB Malaysia after Hawley & Hazel, the owners of DARLIE brand appoints FCB as their creative, digital and social media of record.

On why FCB was selected, Ian Chew the general manager of Hawley & Hazel Malaysia said: “What impressed us about FCB was their commitment to understand the intricacies of the brand and the category challenges. Their leadership team has been hands-on from the very first meeting. And in the reviews leading up to and during the pitch itself, it was very clear that the work was strategically and creatively on point.”

Shaun Tay Co-owner & CEO of the FCB Malaysia Group on agency’s latest victory: “We’re absolutely ecstatic with the win. It’s a brand that we had really wanted to work with as the people driving it are awesome and their ambitions, utterly inspiring. There’s tremendous opportunity to create work that will unleash the brand’s full potential.”

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