Bodega-Born Café Bustelo Coffee Colourfully Celebrates its Latin Roots
Café Bustelo, the legacy espresso-style coffee brand, is making its US national debut in a vibrant new ad campaign, blending modern and traditional Latin imagery and music in a celebration of the brand’s heritage. Since 1928, Café Bustelo’s bold flavour and iconic, colorful packaging have been both known, and loved, in Latin communities across the country. Now, for the first time ever, the brand is available nationwide. The new ad campaign is titled, ‘Café Bustelo Estuvo Aquí’ (Café Bustelo Was Here), and debuts September 2nd on Univision, VH1, Travel Channel, Ion, Nick at Nite, and others, with a spirited 30-second broadcast commercial as the creative centrepiece. Additional campaign elements include online, digital banners, social, OOH, and radio.

Music
Music Company: Hifi
Executive Producer: Chris Heidman
Audio Engineer: Mark Turrigiano
Production Company
Production Company: Blacklist
Executive Producer: Danielle Amaral
Producer: Jodi Kraushar
Managing Director: Adina Sales
Sound
Sound Company: Harbor
Executive Producer: Jesse Schwartz
Animation
Animation Company: Wizz
Director: Gary Levesque
Producer: Matthieu Poirier
Animation: Bong Nguyen, Pierre Rutz, Rachid Guendouze, James Molle, Laure Escadafals, Tom Rameaux
Compositing: Benoit Galland
Animation Assistant: Quentin Rigaux
Background: Gary Levesque
Client
Advertiser: The J.M. Smucker Company
Brand: Café Bustelo
Creative Agency
Creative Agency: Publicis Groupe, PSOne
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Creative Director: Larissa Kirschner, Matthew Leopizzi, Jana Pejkovska
Producer: Dylan Mizner
Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Music Producer: Rachel Rauch
Group Account Directors: Yuri Lee
Account Executive: Nia Bolling
Strategist: Jessica Neira
Strategy Director: Jennifer Baldwin
Category: Hot Beverages , Soft Drinks
Genre: Animation , People