Behind the Scenes: Making Armpits the Safest Place on Earth
Brit Crawshaw > Bringing the campaign to life meant producing a remote live-action shoot in the midst of the Covid-19 pandemic. It was an entirely new puzzle compared to a traditional production, with many moving pieces across thousands of miles. The team really came together (figuratively, of course), and it felt BTS-worthy, so we put together a video that showed some of the hurdles we had to overcome.
Brit > The Mustache team worked with our director and casting director to virtually cast three real families through video submissions and follow-up Zoom interviews. When we chose our onscreen talent, we were also choosing our locations and crew, since they would be recording themselves in their own homes. Their willingness to wear many hats is what made the shoot possible!
Brit > A lot more preparation was needed than for a typical shoot. The production team coordinated shipping everything – props, wardrobe, camera and lighting equipment – to each of our talent. We conducted virtual location scouts, wardrobe fittings, and tech scouts with our talent, which included working through tech mishaps.