BBDO Atlanta Stops Traffic to Put an End to Sex Trafficking for Street Grace
More than 3,600 children are sold into sex slavery every year in Georgia – enough to fill 72 school buses. To shine a light on this issue, BBDO Atlanta, Porter Novelli and nonprofit Street Grace wrapped 72 school buses in anti-human trafficking messaging and sent them through Atlanta, creating a mile-long moving billboard. The goal: change the conversation from 'traffic' to 'traffick'.
The event, which literally stopped traffic in Atlanta, kicked off with a press conference including the Georgia governor-elect, attorney general, and a child sex trafficking survivor. The massiveness of the spectacle demonstrated this problem is too big to ignore. Speakers asked citizens to join them in the fight against sex trafficking, take an online pledge at StopTraffick.com and use the hashtag #StopTraffick.
Client
Advertiser: Street Grace
Production Company
Production Company: Bark Bark
Sound Design: Jamie Shepard
Offline
Edit Company: Hero Post
Creative Agency
Account Executive: Shannon Collins, Lauren Herstik
Art Director: Sara Lowe, Hayley Efird
Business Manager: Meredith Thornhill
Chief Creative Officer: Robin Fitzgerald
Global Chief Creative Officer: David Lubars
Head of Account Management: Tami Oliva
Head of Production: Marc Calamia
Integrated Producer: Reid Howard, Stacey Coker
Senior Art Director: Lauren Culbertson
Senior Copywriter: Emily Miller
Senior Developer: Brandon Jones
Senior Project Manager: Becky Ocampos
Creative Agency: BBDO Atlanta
Other
PR Agency: Porter Novelli
PR Agency: Porter Novelli
Print Production: Color Spot
Category: Charity , Corporate, Social and PSAs
Genre: People