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Creative

ALS Association Innovates Virtual Fandom for World Series

ALS Association partnered with Major League Baseball and BBDO NY to shine a light on the causes of ALS and raise donations towards finding a cure

ALS Association Innovates Virtual Fandom for World Series

Due to limited fan attendance, most LA Dodgers and Tampa Bay Rays fans can’t cheer on their teams in person. But, just in the nick of time, the ALS Association has come up with a fun way for fans to support their teams – and the ALS Association – virtually.

By visiting the website, fans can generate a custom background to be used on video calls (Zoom, Microsoft Teams, etc.) that make it look like there’s an outfield wall behind them, displaying their precise distance from home plate at the World Series - a visual play on the foot-measurements that are printed on the outfield walls of all MLB ballparks. From there, fans have the option to donate to the ALS Association, which provides a recommended amount based on your distance from the field.


The last-minute effort, created by the ALS Association in partnership with Major League Baseball and BBDO NY, aims to shine a light on the causes of ALS (also known as Lou Gehrig’s Disease) and raise donations towards finding a cure.

As we move into game six - and possibly seven - fans can show their excitement with these fun new backgrounds on their next virtual calls. 

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Client

Client: The ALS Association

Agency

Agency: BBDO New York

Worldwide Chief Creative Officer Worldwide: David Lubars

Senior Creative Directors: Tom Kraemer and Jens Waernes

Associate Creative Director: Shayne Alexander

Global Account Director of Operations: Linda Epifano

Account Manager: Abigail Solano

Interactive Executive Producer: Katie Young

Interactive Producer: Chava Quinn

Senior Developer: Nick Russo

QA Manager: Jimmy McGee

Category: Awareness , Corporate, Social and PSAs