Our Christmas campaign for Waitrose & Partners offers shoppers playful reminder of the role food plays in the rituals and traditions of Christmas. In the series of light hearted ads we see families and friends rushing through familiar festive scenarios to enjoy their festive fare. Because when it’s Waitrose food, you’ll do whatever it takes to get to it as quickly as possible.
In the run-up to the first TV advert airing, ITV will run a number of teasers for the campaign, during which, the continuity announcer will become distracted by some of the retailer’s delicious food before remembering to announce the next programme. Then, in an ITV first, viewers will see other television ads fast forwarded until we get to the Waitrose ad as it airs for the first time.