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Hires, Wins & Business

Y&R's Canada Operations Folded Into TAXI Brand

TAXI - Toronto, 2 years, 3 months ago

Global chairman Peter Stringham says losing some clients was the main motivator behind the move

Y&R's Canada Operations Folded Into TAXI Brand

Young & Rubicam’s operations in Canada have been combined under the Taxi brand. The move has effectively retired the Y&R brand in English Canada, with staff now reporting in to Rob Guenette, president and CEO, and Paul Lavoie, chairman and CCO at Taxi.

Peter Stringham, global chairman of Young & Rubicam Group, says the main motivator behind combining the agencies was a number of client losses for Y&R, though he added this was a move that had already been discussed among agency executives.

“Losing business is an unfortunate reality we sometimes have to deal with in this industry,” Stringham says. “But Taxi is an agency that has bounced back in an incredible way since losing Telus last year. I had already spoken with Rob Guenette about doing this in the past, and now that there’s no conflicts to worry about, we’re excited to be combining their strengths.”