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Hires, Wins & Business

Y&R Singapore Named Creative AOR for Ministry of Manpower

Y&R - Asia, 2 years, 4 months ago

Y&R Group’s Burson-Marsteller has also been appointed to handle PR as part of the same tender process

Y&R Singapore Named Creative AOR for Ministry of Manpower

Y&R Singapore has been appointed as the creative agency of record for the Ministry of Manpower, following a tender process.

The Ministry of Manpower has appointed Y&R Advertising Singapore onto its panel of agencies for the development, management and implementation of an integrated public and marketing communications plan.

Y&R Group’s Burson-Marsteller has also been appointed to handle PR as part of the same tender process.

Y&R has had previous experience on the Ministry of Manpower account and related issues over the last 15 years. This appointment adds to last year’s win of the Workforce Development Agency on Y&R’s impressive portfolio of major government clients.

Commented Kea Sui Hong, group account director Y&R Singapore. “Manpower issues in Singapore are a tough topic, especially due to the fact that we are a country that has moved from third world to first in one generation. We are happy to be part of the panel as we hope our knowledge about this can contribute to the nation’s wellbeing, given that this is a key agenda for the government.”

Melvin Kuek (pictured), managing director Y&R Singapore said: “This was our last pitch conducted in 2014 and is a very welcome belated X'mas gift! It is a major account win for us and further evidence of Y&R Singapore’s continued resurgence in 2015. We are truly gaining momentum on all fronts.”