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Hires, Wins & Business

Y&R Singapore Continues Winning Streak with TAFEP Pitch Success

Y&R - Asia, 2 years, 1 month ago

The agency extends its seven year partnership with TAFEP following tender process

Y&R Singapore Continues Winning Streak with TAFEP Pitch Success

Y&R Singapore has extended its 7-year partnership with the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) following a pitch.

TAFEP, a client since 2009, is part of Y&R Singapore’s impressive government client portfolio which also includes WDA and the massive Ministry of Manpower creative AOR account announced in June 2015.

Commenting on the win, Y&R Singapore managing director Melvin Kuek commented, “Having handled such major government clients for over a decade, across long-term and newly-awarded clients, I think it’s safe to say that Y&R Singapore’s group account director Kea Sui Hong, regional creative director Bruce Watt and team are the most experienced in this field.”

“TAFEP, MOM and WDA join the likes of Popeye’s and Robinson’s on our ongoing winning streak - we continue to grow not only our client base but agency capabilities and offerings with LabStore and The Local,” he added.

At the recent SPH Iink Awards, Y&R Singapore and TAFEP picked up two Silver, in both English and Chinese single print ad categories, and creative media Bronze.