Yodel Your Heart Out with Leo Burnett Schweiz's Interactive 'Yodeling Pear'
Mario Haller is a Swiss boutique producer of fruit brandy. To create its delicious brews, the fruits are allowed to ripen naturally, with no pesticides involved, with none of the trees in the local area artificially fertilised. Every pear is carefully picked by hand – an approach that produced the Vintage Edition, which is made using untreated, ‘fortunate’ fruits.
Leo Burnett Schweiz has created a rather fun website, featuring an animated pear-character - the same as on the label of the Vintage-Edition. By playing a funny yodel-melody with the keyboard, use can win a bottle of Pear Brandy. After yodeling, a machine distills the melody into a fine pear brandy for sharing with a friend.
Advertiser: Mario Haller Distillate
Director of Marketing & Digital: Mario Haller
Art Director: Ilija Gautschi
Copywriter: Christian Bircher
Creative Agency: Leo Burnett
Creative Director: Christian Bircher
Executive Creative Director: Axel Eckstein
Programmer: Otto Hotzy
Music and Sound
Music Production: Hastings AG
Post Production / VFX
3D Artist: Margit Gassner
Animation: Thomas Voss
Post Production House: Lilou Studio
Production Company: Lilou Studio
Technical Manager: Semir Saleh
Category: Alcoholic drinks , Spirits
Genre: Apps , Digital , Music performance