Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Yodel Your Heart Out with Leo Burnett Schweiz's Interactive 'Yodeling Pear'

Leo Burnett Europe, 2 years, 6 months ago

Interactive website for Swiss fruit brandy Mario Haller lets users record their own track

Yodel Your Heart Out with Leo Burnett Schweiz's Interactive 'Yodeling Pear'

Mario Haller is a Swiss boutique producer of fruit brandy. To create its delicious brews, the fruits are allowed to ripen naturally, with no pesticides involved, with none of the trees in the local area artificially fertilised. Every pear is carefully picked by hand – an approach that produced the Vintage Edition, which is made using untreated, ‘fortunate’ fruits.

Leo Burnett Schweiz has created a rather fun website, featuring an animated pear-character - the same as on the label of the Vintage-Edition. By playing a funny yodel-melody with the keyboard, use can win a bottle of Pear Brandy. After yodeling, a machine distills the melody into a fine pear brandy for sharing with a friend.


Advertiser

Advertiser: Mario Haller Distillate

Director of Marketing & Digital: Mario Haller

Creative Agency

Art Director: Ilija Gautschi

Copywriter: Christian Bircher

Creative Agency: Leo Burnett

Creative Director: Christian Bircher

Executive Creative Director: Axel Eckstein

Programmer: Otto Hotzy

Music and Sound

Music Production: Hastings AG

Post Production / VFX

3D Artist: Margit Gassner

Animation: Thomas Voss

Post Production House: Lilou Studio

Production Company

Production Company: Lilou Studio

Technical Manager: Semir Saleh

Category: Alcoholic drinks , Spirits

Genre: Apps , Digital , Music performance