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Creative

Yahoo7 Brings Its Network Alive With New Campaign by The Monkeys

staging.lbbonline.com, 2 years, 3 months ago

The multi-channel push includes TV, digital display, social and video and distribution

Yahoo7 Brings Its Network Alive With New Campaign by The Monkeys

Yahoo7 has today launched a new marketing campaign that highlights the premium content and range of properties across its network. The campaign, developed by The Monkeys brings the Yahoo7 brand to life in a fun and engaging way for consumers.

The multi-channel is the most significant brand project for Yahoo7 in recent years. It aims to encourage Australians to explore the breadth of the Yahoo7 network.

The 30-second TVC features a Yahoo7 user who traces his journey across the network with characters representing the various sites he has visited. The tagline across all executions is ”Yahoo7, the best channel on the net”.

Kate McBean, head of consumer marketing and PR at Yahoo7 said, "We're really excited to make some noise about the great content we have on the Yahoo7 network. We wanted to showcase this in a fun and creative way that speaks to our brand values and personality."

"As a joint venture, we get the best of both Seven West Media and Yahoo Inc and we're able to bring the benefits of each to our users. With content from Australia's number one FTA broadcaster, the Seven Network and access to Yahoo's ever-evolving suite of products, Yahoo7 caters to our users' online habits day in day out."

The Monkeys said, “Every now and again you’ll be looking at something online and think ‘Hold on, how did I end up here?’ Chances are it’s a long way from your starting point. So that’s where we started. It’s an interesting way of looking at how people engage with each of the Yahoo7 properties.”

Yahoo7 features a wide range of content from local and international news to finance, sport and lifestyle information, access to weather and mail as well as Australia's most popular video content on PLUS7.

View the TVC here: http://yahoo7.tumblr.com/ 

Genre: Comedy