Wunderman UK Hires Lauren Pleydell-Pearce as Creative Director
Wunderman UK has hired Lauren Pleydell-Pearce as Creative Director, in a boost to its creative offering.
Pleydell-Pearce, the former Design Director at Fabric, will work across the agency’s range of clients. She will also assist on content, digital and social projects.
Pleydell-Pearce worked at Fabric for over four years. Whilst there, she was part of the team behind KFC “It doesn’t count if...” social media campaign, which won a slew of awards, including a British Arrows Gold in 2013.
Before Fabric she was a Senior Designer at Razorfish working on clients such as NSPCC, Oxfam, SABMiller, Samsonite, Unilever and Audi.
Pleydell-Pearce said: “Unlike other agencies building separate ‘live’ or ‘newsroom’ capabilities, we at Wunderman are putting powerful content at the heart of everything we do. I’m looking forward to crafting beautiful multi-channel narratives, ensuring they're relevant and interesting for our brands across digital, traditional and yet-to-be-invented spaces. I strongly believe you need to care as passionately about the small details as much as the big bang moments."
Chris Perry, the Chief Executive of Wunderman UK, said: “Lauren is a rare talent with a proven track record. She is a true digital professional and brings passion to the smallest design details with an understanding of how to simplify things so they really connect to people. Her hiring is part of our commitment to hardwiring data-driven creativity across the agency.”