Wunderman Launches New Content Studio
Wunderman has launched a new Content Studio, a team of 25 content strategists editors, writers, creatives, analysts and others from beyond a traditional agency background.
The agency has also created its own newsroom, where news feeds and customised social data visualisations run in real-time across a series of screens, allowing the business to track content performance and react swiftly to breaking news.
Wunderman’s new Content Studio launch is part of a wider restructure of its strategy department around four core pillars: Digital Transformation, Integrated Brand and Campaign Marketing, CRM Loyalty and Customer Engagement, and Content Marketing.
Matt Redman, the Wunderman UK Content and Social Lead, said: “I believe what we've achieved here is a transition to a new breed of creative talent, subject specialist writers, editors designers, combined with tools and environment which help them excel. Our most recent nominations in industry awards is testament to this innovation.”
The agency has also made three significant digital hires to support and drive the agency's new vision.
San Sharma, a founding member of Enterprise Nation, joins the agency as the business and technology editor. In his new role, Sharma will manage all tech and business writing and editing across Wunderman's client base.
Sharma has previously held senior roles at tech businesses including MOO and Index Ventures, providing digital business content, print design and social media training. He also presents the weekly Tech News TV show on London Live.
Stacey Neumann joins the agency as a strategist and will focus on the GlaxoSmithKline account. She has previously worked at Innuendo Advertising as a digital manager and strategist, and at Omnicom Media Group as an account director at PHD Media.
Preeti Moseman joins the agency as a senior social creative. Prior to Wunderman, Moseman worked at Weller Media Agency and The Audience, where she led social media campaigns for brands and international musicians such as Dove, La Roux and LuvBug.
Commenting on the appointments, Matt Redman said: “I’m really impressed with the people we’re attracting to the agency and what they bring.
“This is a significant development for Wunderman as we continue to deliver innovative work in digital advertising for our clients.”
Richard Dunn, chief strategy officer at Wunderman UK, said of the new Content Studio: “Through this transformation our agency will be able to offer our clients a range of content solutions, from delivering ‘always on’ social content to long-form, medium and heavy episodic content that may well live beyond social, such as publications.”
He said of the broader restructure: “Each of the four pillars allows us to help clients internally as well as actually delivering external activity. Each pillar is headed up by a specialist unit whose role is to drive the agency forward to offer our clients a best-in-class experience.”