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Creative

Writer Jack Dyson Channels Inner Burt Reynolds this Movember

staging.lbbonline.com, 2 years, 12 months ago

Outdoor Plus ad inspired by Burt Reynolds’ iconic 1972 Cosmopolitan centrefold

Writer Jack Dyson Channels Inner Burt Reynolds this Movember

Media owner, Outdoor Plus is running an exclusive creative for Movember today and tomorrow on it’s digital screens at Euston Road Underpass and Vauxhall Cross. 

The eye-catching creative, inspired by Burt Reynolds’ iconic nude Cosmopolitan centrefold in 1972, features writer Jack Dyson, who was himself diagnosed with testicular cancer, raising awareness for Movember (that’s not all Jack’s chest hair!).  

Jack Dyson said: "It’s really exciting to see what started out as an idea between two friends blown up to such magnificent proportions. The screens are amazing.  They said I was big but I didn’t quite appreciate that till now.”

Grant Branfoot sales director at Outdoor Plus said: “We’re proud to be supporting Movember and raising awareness for such a great cause. Running on two of our premium digital screens at Euston Road Underpass and Vauxhall Cross, the eye-catching creative should create a talking point, making men more vigilant about this important aspect of their health."


Category: Charity , Corporate and social

Genre: Print