W+K Portland's Zany Coke Ad Goes From Bad to Worse... and It's Amazing
A broken guitar string, your car getting towed - all rather unfortunate happenstances that might require a small pick-me-up to help you carry on the day in a good mood.
But things go from 'what a darn shame' to 'holy hell that's a meteorite coming right at me' in Coca-Cola's crazy new spot, which broke during the Oscars over the weekend.
Despite one disaster after another befalling the happy beach-goers, the spot keeps the mood cheerful, with onlookers handing their Coca-Cola to the newest victim of the series of unfortunate events.
The spot was created Wieden+Kennedy Portland and directed by MJZ's Dante Ariola, with post-production from The Mill.
Account Manager: Brian Mead
Art Director: Gianmaria Schonlieb
Business Affairs: Teresa Lutz
Copywriter: Neil Ramanan
Creative Agency: Wieden + Kennedy Portland
Creative Director: Hal Curtis / Jeff Gillette / Antony Goldstein
Executive Creative Director: Joe Staples / Mark Fizloff
Head of TV / Production: Ben Grylewicz
Producer: Jennifer Hundis
Music and Sound
Audio Post Production: Jeff Payne @ Eleven Sound
Executive Producer: Sara Matarazzo
Music Production: We Are Walker
Edit Assistant: Marjorie Sacks
Edit Company: Rock Paper Scissors
Editor: Adam Pertofsky
Executive Producer: Angela Dorian
Producer: Shada Shariatzadeh
Post Production / VFX
Colourist: Stefan Sonnenfield @ Company 3
Post Production House: The Mill, Chris Harlow
Director: Dante Ariola
DOP: Philippe Le Sound
Head of Production: Scott Howard
Producer: Natalie Hill
Production Company: MJZ
Category: Pop/fizzy , Soft drinks
Genre: Comedy , Visual VFX