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W+K Portland's Zany Coke Ad Goes From Bad to Worse... and It's Amazing

Wieden+Kennedy Portland, 2 years, 7 months ago

Editors' Choice: MJZ's Dante Ariola captures a series of ridiculously unfortunate events

W+K Portland's Zany Coke Ad Goes From Bad to Worse... and It's Amazing

A broken guitar string, your car getting towed - all rather unfortunate happenstances that might require a small pick-me-up to help you carry on the day in a good mood.

But things go from 'what a darn shame' to 'holy hell that's a meteorite coming right at me' in Coca-Cola's crazy new spot, which broke during the Oscars over the weekend. 

Despite one disaster after another befalling the happy beach-goers, the spot keeps the mood cheerful, with onlookers handing their Coca-Cola to the newest victim of the series of unfortunate events.

The spot was created Wieden+Kennedy Portland and directed by MJZ's Dante Ariola, with post-production from The Mill.


Advertiser: Coca-Cola

Creative Agency

Account Manager: Brian Mead

Art Director: Gianmaria Schonlieb

Business Affairs: Teresa Lutz

Copywriter: Neil Ramanan

Creative Agency: Wieden + Kennedy Portland

Creative Director: Hal Curtis / Jeff Gillette / Antony Goldstein

Executive Creative Director: Joe Staples / Mark Fizloff

Head of TV / Production: Ben Grylewicz

Producer: Jennifer Hundis

Music and Sound

Audio Post Production: Jeff Payne @ Eleven Sound

Executive Producer: Sara Matarazzo

Music Production: We Are Walker


Edit Assistant: Marjorie Sacks

Edit Company: Rock Paper Scissors

Editor: Adam Pertofsky

Executive Producer: Angela Dorian

Producer: Shada Shariatzadeh

Post Production / VFX

Colourist: Stefan Sonnenfield @ Company 3

Post Production House: The Mill, Chris Harlow

Production Company

Director: Dante Ariola

DOP: Philippe Le Sound

Head of Production: Scott Howard

Producer: Natalie Hill

Production Company: MJZ

Category: Pop/fizzy , Soft drinks

Genre: Comedy , Visual VFX