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Editors' Choice

W+K Portland's Hand-drawn Coca-Cola Film is Absolutely Beautiful

Wieden+Kennedy Portland, 2 years, 5 months ago

Editors' Choice: Psyop tells the story of a man & his dog with an impressively animated spot

W+K Portland's Hand-drawn Coca-Cola Film is Absolutely Beautiful

“Let me always be the person my dog thinks I am.” A change in perspective can make all the difference in the world. This spot features an unnamed man on a walk with his dog through a rainy gray park. The man is clearly going through the motions, ready for the chore to be done. 

His happy-go-lucky dog, on the other hand, finds an opportunity for joy in nearly everything he sees. From the dog’s perspective, this walk is the adventure of a lifetime. With a boost from a well-timed bottle of Coke, our guy finally sees what his best friend has known all along: the world is a pretty amazing place to be.


Every single frame in this spot was hand-painted. It was a difficult process. There were two boardomatics and a previs before pencil ever touched paper. Once the storytelling was done and locked, a small army of artists roughed out thousands of pencil sketches, blocked out the character movements and then took each cel, frame-by-frame, to final ink and paint. Color trails, shadows, smoke, dust and highlights were also added during final animation. The 2D phase alone took more than 10 months to complete. After that, a select few of the hand-painted elements were projected across 3D geometry software (Nuke and Maya), adding a level of dynamic light and shadow. This combination of classic cel-animation mixed with modern software engines helped tell this simple, timeless story in an exceptionally vivid and fresh way.
Animation

Animation Company: PSYOP

Animator: Shane Zalvin, Ken Duncan

Animators: Chris Sauve, Russ Edmonds, Rick Farmiloe

Designer: Lois van Baarle, Guillaume Dousse,  Paul Kim

Designers: Therese Larsson, Edmund Liang, Paul Mager, Velwyn Yossy

Storyboard Artist: Josh Wiesenfeld

Creative Agency

Account Management: Brian Mead, Gene Willis, Thomas Harvey

Art Director: Nate Nowinowski

Business Affairs: Cynthia Valenti, Karen Murillo

Copywriter: Jason Kreher

Creative Agency: W+K Portland

Creative Director: Hal Curtis, Antony Goldstein, Jeff Gillette

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

Producers: Kevin Diller, Julia Lafferty, Kirsten Acheson

Production Manager: Charlene Logan Kelly

Project Manager: Krissy Brunsman

Music and Sound

Creative Director: Kelly Bayett

Sound Design: Michael Anastasi  @ Barking Owl

Sound Production: Whitney Fromholtz

Offline

Edit Company: Arcade Edit

Editor: Geoff Hounsell

Producer: Kirsten Thon-Webb

Post Production / VFX

2D Artist: Shervin Etaat, Max Graenitz, Christoph Sarow, Dylan Spears 

2D Artists: Duncan Studios

3D Artist: Wendy Klein, Zed Bennett, Sean Kealey, Jose Martin

3D Artists: Lindsey Butterworth, Chris Meek, Brianne Meyer, Larissa Docolas

Compositor: Danny Koenig, Matt Lavoy, Ryan Raith

Matte Painting: Paul Kim, Andrew Park

Production Coordinator: Shawn Eddie

Production Company

Animation Director: Dan Vislocky

Director: Kylie Matulick, Todd Mueller

Executive Producer: Neysa Horsburgh

Producer: Shannon Alexander

Production Company: PSYOP

Technical Manager: Jose Martin & Matt Lavoy

Category: Pop/fizzy , Soft drinks

Genre: Animation , Comedy