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W+K Portland Pays a Funky Tribute to 'Animal House' in New Nike Spot

Wieden+Kennedy Portland, 2 years, 1 month ago

Agency pays homage to movie's famous 'Shout' scene during University of Oregon game

W+K Portland Pays a Funky Tribute to 'Animal House' in New Nike Spot

Wieden+Kennedy Portland and Nike have recently launched a spot that aired during the UofO game against Michigan State on Saturday called 'SHOUT'.

Before the 4th quarter of every Oregon Ducks home game, the “Shout” scene from Animal House plays on the jumbotron. This tradition was born from the fact that the film Animal House was filmed on the University of Oregon campus. The idea was to pay homage to that tradition and the original film, but update it to celebrate the relationship between Nike and The U of O.

Creative Agency

Account Management: Karrelle Dixon, Jordan Muse, Corey Woodson, Tobin Kittoe

Art Director: Derrick Ho

Business Affairs: Dusty Slowik

Copywriter: Brock Kirby

Creative Agency: W+K Portland

Creative Director: Chris Groom & Stuart Brown

Executive Creative Director: Mark Fitzloff / Joe Staples

Executive Producer: Matt Hunnicutt

Head of TV / Production: Ben Grylewicz

Media Planner: Reme DeBisschop & Brian Goldstein

Planner: Brandon Thorton

Strategy: Reid Schilperoot

TV Producer: Jeff Selis

Music and Sound

Sound Mix: Noah Woodburn @ JOINT


Edit Company: JOINT

Editor: Sam Selis & Matt Hilber

Executive Producer: Patty Brebner

Producer: Leslie Carthy & Carly Lagoda

Production Company

Director: David Gordon Green

DOP: Eric Treml

Executive Producer: Allison Amon

Line Producer: Shanah Blevins

Production Company: Chelsea

Category: Clothing/fashion , Sports

Genre: Music performance