Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice

W+K Portland & Nike's Epic Welcome Home to LeBron James

Wieden+Kennedy Portland, 2 years, 11 months ago

Editors' Choice: A pep talk for the ages as Basketball legend returns to Cleveland

W+K Portland & Nike's Epic Welcome Home to LeBron James

Wieden + Kennedy Portland has presented a simple, soulful idea that showcases one of basketball's biggest athletes in a very different way. This was a journey that started the moment LeBron James announced his return back home. James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, together is the only way. 

And so W+K made "Together," a two minute commercial that will air right before tip-off of the first Cavs' game of the season. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. 

In addition to the film, a 10-story and 25,000 square foot installation located on the Ontario Street welcoming James back to Cleveland was unveiled today, as well as supporting newspaper ads.



Advertiser

Advertiser: Nike Basketball

Creative Agency

Account Manager: Jordan Muse / Katie Gurgainus / Ricardo Hieber

Creative Agency: Wieden + Kennedy Portland

Art Director: (Senior) Jason Campbell, Emma Barnett

Business Director : Laura Caldwell

Copywriter: Jordan Dinwiddie

Executive Creative Director: Joe Staples / Mark Fitzloff

Executive Producer: Matt Hunnicutt

Group Creative Director: Alberto Ponte / Ryan O’Rourke

Head of TV / Production: Ben Grylewicz

Producer: Chris Capretto

Digital Production Company

Interactive Creative Director: Dan Viens

Producer: Keith Rice

Music and Sound

Arranger: Loren Silber

Artist: Atticus Ross

Audio Post Production: LIME

Music Production: Barking Owl

Producer: Jessica Locke

Sound Design: Michael Antanasi

Offline

Edit Assistant: Sophie Kornberg

Edit Company: Spotwelders

Editor: Robert Duffy

Executive Producer: Carolina Sanborn

Post Production / VFX

Colourist: Adam Scott

Executive Producer: Sue Troyan

Post Production House: The Mill

Producer: Jordan Sharon

VFX Supervisor: John Shirley

Production Company

Director: The Malloys

DOP: Adam Kimmel

Executive Producer: Rebecca Skinner

Producer: Line Postmyr

Production Company: H.S.I.

Production Manager: Michelle Ross, Doron Kauper

Category: Clothing/fashion , Sports

Genre: People , Photography