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W+K Portland & Nike Golf Tell Tiger Woods & Charles Barkley to 'Get Better'

Wieden+Kennedy Portland, 2 years, 7 months ago

Biscuit's Steve Rogers shoots Nike's biggest golf stars for new campaign

W+K Portland & Nike Golf Tell Tiger Woods & Charles Barkley to 'Get Better'

It doesn’t matter if you’re hitting your current driver longer than you’ve ever hit. It doesn’t matter if you’re on a hot streak, have won 14 career majors or you're Bo Jackson. If there is better technology out there, it’s time for a change. No matter how good you are, there’s always better.    

Centered on the new Nike Vapor drivers, the 30-second television spot highlights the resistance to change and the process of constant improvement. Five Nike athletes appear in the spot – Rory McIlroy, Tiger Woods, Michelle Wie, Charles Barkley and Bo Jackson – while comedian Keegan-Michael Key provides the voiceover. When each athlete is asked about changing their driver, Key reminds them there is reason to upgrade, even if they have already achieved major success. 


Advertiser: Nike Golf

Creative Agency

Account Manager: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid

Art Director: Derrick Ho

Business Affairs: Dusty Slowik

Copywriter: Brock Kirby

Creative Agency: W+K Portland

Creative Director: Chris Groom / Stuart Brown

Executive Creative Director: Joe Staples / Mark Fizloff

Head of TV / Production: Ben Grylewicz

Interactive Strategist: Reid Schilperoort

Producer: Jeff Selis

Project Manager: Nancy Rea

Strategist: Andy Lindblade / Brandon Thornton

Digital Production Company

Planner: (Media/Comms) Alex Dobson / Jocelyn Reist

Music and Sound

Music Production: Barking Owl


Edit Company: Joint Editorial

Editor: Matthew Hilber

Executive Producer: Patty Brebner

Producer: Leslie Carthy

Post Production / VFX

Post Production House: The Mill

Producer: Will Lemmon

VFX Supervisor: Tim Davies

Production Company

Director: Steve Rogers

DOP: Nicolas Karakatsanis

Executive Producer: Holly Vega

Producer: Vincent Landay

Production Company: Biscuit Filmworks

Category: Outdoor equipment , Sports and leisure

Genre: Comedy , Dialogue , People