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Editors' Choice

W+K Portland is Baking Bad in Sinister Weight Watchers Super Bowl Ad

Wieden+Kennedy Portland, 2 years, 8 months ago

Editors' Choice: Breaking Bad star Aaron Paul compares food to drugs for brilliant new spot

W+K Portland is Baking Bad in Sinister Weight Watchers Super Bowl Ad

Wieden+Kennedy Portland last night launched its new Weight Watchers commercial for the Super Bowl, with a guest voice from Breaking Bad star Aaron Paul.

In the sinister - yet lighthearted - spot, Aaron Paul pushes his product to the audience. But rather than a quarter of meth, he's pushing quarter pounders, poppers, fizzes, whizzbangs and whatever else is on the menu.


Advertiser: Weight Watchers

Creative Agency

Account Manager: Brett Corrick / Kyleen Caley

Account Managers: Hanna Nesper Newell / Nick Larkin

Art Director: Robbie Rane

Business Affairs: Amber Lavender

Copywriter: Ansel Wallenfang

Creative Agency: Wieden+Kennedy Portland

Creative Director: Jason Kreher / Michael Tabtabai

Executive Creative Director: Mark Fitzloff / Joe Staples / Susan Hoffman

Executive Producer: Ben Grylewicz

Producer: Hayley Goggin Avila

Music and Sound

Composer: Edvard Greig Arrangedment by Noah Woodburn

Executive Producer: HEARby Sound (Nannette Buroker) & JOINT (Patty Brebner)

Music Production: JOINT

Sound Design: HEARby Sound (John Buroker) & JOINT (Noah Woodburn)

Sound Mix: Loren Silber/Patrick Navarre @ LIME Studios


Edit Assistant: Kristy Faris

Edit Company: JOINT

Editor: Katie Turinski

Executive Producer: Patty Brebner

Producer: Lauren Pullano

Post Production / VFX

Creative Director: Rob Trent

Flame Artists: Chris Moore & Trent Shumway

Managing Director: Michael Pardee

Post Production House: The Mission

Producer: Diana Cheng

Production Company

Director: Sam Brown

DOP: Tom Townend

Executive Producer: Doug Halbert / Charlie Cocuzza

Producer: Laura Miller

Production Company: Imperial Woodpecker

Category: Beauty/health , Health care