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Editors' Choice

W+K Portland Goes from Script to Screen for New Sony Campaign

Wieden+Kennedy Portland, 2 years, 11 months ago

Editors' Choice: Agency launches next round of 'Be Moved' campaign introduced earlier this year

W+K Portland Goes from Script to Screen for New Sony Campaign

W+K Portland and Sony have shared the latest round of work as part of the "Be Moved" campaign introduced earlier this year. As consumers move into the holiday purchasing season, various TV and digital executions will focus on reminding people what makes the brand so special.

Sony is the only consumer electronics company integral to every aspect of people's entertainment experiences. Not only do they create amazing content—from movies to music to games—they also make the products in which people consume and enjoy them. This plays out in the 60-second brand spot "Script to Screen" debuting this week. 

Also airing are two product-focused spots, "If A Tree Falls" for the Sony Sound Bar, and "Roof" highlighting the Playstation 4 Remote Play feature via the Xperia Z3v.

The campaign continues with high-impact and culturally-connected entertainment partners such as Google, IGN, Variety and VEVO. 

For example, in partnership with media agency UM, Sony Electronics will team up with Variety to produce a digital experience that celebrates how the brand's devices have been a mainstay of global popular culture throughout the decades, going back to the 1960s. Later this week the home page will feature an interactive slider that allows users to go back in time and revisit a selection of memorable news reports curated from Variety's archives over the past five decades.


Advertiser: Sony

Creative Agency

Account Manager: Trish Adams / Diana Gonzalez / Marcelina Ward

Creative Agency: Wieden+Kennedy Portland

Art Director: Devin Gillespie

Business Affairs: Cindy Lewellen / Karen Murillo

Copywriter: Derek Szynal

Creative Director: Chris Groom / Stuart Brown

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of TV / Production: Ben Grylewicz

Planner: Anibal Casso

Producer: Jessica Staples

Strategist: Josie Goldberg

Team Manager: Shannon Hutchinson

Music and Sound

Executive Producer: Sara Matarazzo, Kelly Bayett

Music Production: Walker

Producer: Susie Boyajan

Song: “Central Services/The Office”

Sound Design: Michael Anastasi @ Barking Owl

Sound Mix: Rohan Young / LIME


Edit Company: Cosmo Street / Trim Editing

Editor: Tom Lindsay

Executive Producer: Jaclyn Paris

Producer: Marie Mangahas

Post Production / VFX

Executive Producer: Sue Troyan

Flame: Billy Higgins

Flame Assist: Steve Cokonis / Anthony Petitti

Motion Graphics: Greg Park / Clare Carrellas

Post Production House: The Mill

Producer: Kait Boehm

Production Company

Director: Daniel Wolfe

DOP: Robbie Ryan

Executive Producer: Jeff Baron, Tim Nash

Producer: Caroline Pham

Production Company: Anonymous Content / Some Such & Co

Category: Publications and media , Tv and radio

Genre: Comedy , People