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W+K Portland Continues the Spirit of the Dodge Brothers with New Ads

Wieden+Kennedy Portland, 1 year, 9 months ago

Epoch's Martin de Thurah kicks off the new year with three new Dodge ads

W+K Portland Continues the Spirit of the Dodge Brothers with New Ads

Dodge is welcoming the new year with three new TV ads that capture the spirit of the Dodge brand today, while continuing to celebrate the passion and soul of brand founders, John and Horace Dodge.

'Wolf Pack' embodies Dodge crafts muscle cars, compacts, crossovers and SUVs with massive doses of attitude. Built for top performance — from power off the line to handling in the corners — every Dodge vehicle delivers an impressive combination of power, technology, capability and efficiency.  

'Pick-Up' is a classic story of love, fear and a Challenger, reminding everyone that Dodge has always made cars that stirred people's emotions.

'Old Man Story' shows the typical grandpa fable about walking five miles to school uphill both ways, and compares it with the Dodge Brothers’ strong, get-it-done mentality. As the spot points out, “We never heard John and Horace complain. The Dodge Brothers just built themselves a car.”

Creative Agency

Account Management: David Hughes / Drew Widell / Cheryl Markley / Stephanie Montoya

Art Director: James Moslander

Business Affairs: Dusty Slowik

Copywriter: Tim Cairns

Creative Agency: W+K Portland

Creative Director: Micah Walker / Justine Armour

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of Planning: Ben Grylewicz

Producer: Chris Capretto

Project Manager: Stacy Grogan

Music and Sound

Executive Producer: Kelly Bayett

Music Production: Barking Owl 

Producer: KC Dossett

Sound Mix: Jeff Payne @ Eleven


Edit Company: Rock Paper Scissors

Editor: Stewart Reeves

Executive Producer: Angela Dorian

Producer: Amanda Ornelas

Post Production / VFX

Post Production House: The Mill

Producer: Kait Boehm

VFX Supervisor: John Shirley

Production Company

Director: Martin de Thurah

DOP: Kasper Tuxen

Executive Producer: Melissa Culligan

Line Producer: Anura Idupuganti

Production Company: Epoch

Category: Automotive , Cars