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W+K Portland & Adrien Brody Capture the Spirit of the Dodge Brothers

Wieden+Kennedy Portland, 2 years, 4 months ago

Academy Award-winning actor directs newest series of spots through Caviar

W+K Portland & Adrien Brody Capture the Spirit of the Dodge Brothers

The spirit of John and Horace Dodge continues to live on as Dodge debuts four new ads in its popular Dodge Brothers campaign directed by Academy Award winner, Adrien Brody. 

The spots capture the brothers' passion for making great cars and how their vision for the future is still what drives the Dodge brand today, as exemplified by the 2015 Dodge Dart, Durango, Charger and Challenger vehicles. 

To continue telling their story, W+K Portland went back to the beginning. Before they founded their company, before they manufactured car parts, before they were out of their teens. All the way back to the very first vehicle they ever built, a bicycle.

Legend has it after seeing another local kid's new bike, they set about making their own. W+K used this story to show how innovation and entrepreneurial spirit has been a part of Dodge since before the beginning. 

In another spot, a collaboration with BeatsAudio, the rivalry between Detroit's high society and the Dodge Brothers is brought to life in a fun way.

Creative Agency

Account Manager: Jourdan Merkow / Lani Reichenbach

Business Affairs: Anna Beth Nagel

Copywriter: Tim Cairns

Creative Agency: W+K Portland

Creative Director: Aaron Allen / Kevin Jones / Micah Walker / Justine Armour

Executive Creative Director: Joe Staples / Susan Hoffman / Mark Fitzloff

Executive Producer: Ben Grylewicz

Producer: Julie Gursha

Project Manager: Stacy Grogan

Music and Sound

Creative Director: Kelly Bayett

Executive Producer: Suzanne Hollingshead

Music Production: Barking Owl

Producer: Dawn Redmann, KC Dossett

Sound Design: Michael Anastasi

Sound Mix: Jeff Payne & AJ Murillo @ Eleven Sound


Edit Company: Joint Editorial

Editor: Shane Reid

Executive Producer: Patty Brebner

Producer: Leslie Carthy

Post Production / VFX

Animation: Ankan Sanyal

Flame: Blake Huber

Matte Painting: Roger Kupelian

Modeling: Angela Carafas

Motion Graphics: James Moslander

Nuke: Dylan Brown, Syam Karumathil

Post Production House: MPC

Senior Producer: Nicole Fina

VFX Supervisor: Hugo Saunders, (Tracking) Michael Lori

Visual Effects: Nate Usiak

Print / OOH

Art Director: James Moslander

Line Producer: Stephan Mohammed

Production Company

Director: Adrien Brody

DOP: Simon Duggan

Executive Producer: Michael Sagol

Production Company: Caviar

Category: Automotive , Cars

Genre: Comedy , Storytelling