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Editors' Choice

W+K London Channels 1000 Years of Less Ordinary Wisdom for Finlandia

Wieden+Kennedy London, 2 years, 4 months ago

Editors' Choice: Cast of eclectic characters star in bold new campaign shot by Knucklehead's Siri Bunford

W+K London Channels 1000 Years of Less Ordinary Wisdom for Finlandia

This summer, a new film created by Finlandia Vodka will bring 1000 years of wisdom to viewers, aiming to inspire them to bring the brand’s less ordinary philosophy into their own lives.

The brand’s new campaign, 1000 Years of Less Ordinary Wisdom, is an exploration of this idea. Launching worldwide on 11th June, the campaign is led by a two and a half-minute documentary style film which captures the wisdom of an extraordinary cast of characters.

Together with creative agency Wieden+Kennedy London and award-winning director Siri Bunford, Finlandia scoured the world to find people that embody the ‘less ordinary’ spirit, and whose ages total one thousand years. The team interviewed each of these characters with the ambition of distilling their wisdom into a documentary-style film, aiming to inspire others to lead a ‘less ordinary’ life.

From a drag-wrestler in New Mexico’s take on confidence, to a former double agent’s view on identity, the film’s nuggets of wisdom aren’t the usual, saccharine and predictable set of platitudes. 1000 Years of Less Ordinary Wisdom delivers life advice that could only come from those who together have truly lived ten centuries of ‘less ordinary.’

The film features a total of 14 characters, including nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthór Júlíus Björnsson. Driven by an energetic soundtrack, footage of the characters against backdrops ranging from dense Finnish forests to the vibrant streets of New Orleans is intercut with powerful quotes of each person’s wisdom.

Alongside the film, which will be released online, portraits taken by photographer Todd Antony will extend the wisdom of the film’s cast of characters to social media, press and outdoor sites. A cocktail recipe inspired by each character and created by Finlandia’s expert mixologists will also be released on the brand’s Facebook channel.

Creative Agency

Account Director: Matt Owen

Account Manager: Sophie Lake

Art Director: Mark Shanley

Community Management: Anna-Claire Clendon

Copywriter: Paddy Treacy

Creative Agency: W+K London

Creative Director: Scott Dungate, Graeme Douglas

Design Director: Karen Jane

Designer: Ryan Teixeria

Executive Creative Director: Tony Davidson / Iain Tait

Executive Producer: Danielle Stewart

Group Account Director: Paulo Salomao

Head of Planning: Beth Bentley

Interactive Producer: Dom Felton

Planning Director: Martin Beverley

Producer: Amy Leach

Social Creative: (Art) Dan Smith

TV Producer: Michelle Brough

Music and Sound

Music Production: Factory

Music Supervision: Wake The Town

Song: ‘Undeniable’ by Richie Sosa

Sound Design: Anthony Moore & Phil Bollard


Edit Company: Lucky Cat / Whitehouse Post

Producer: Anandi Peiris

Post Production / VFX

Colourist: Matthieu Toullet

Flame: Bill McNamara

Motion Graphics: Ryan Teixeira

Post Production House: MPC

Producer: Anandi Peiris

VFX Supervisor: Bill McNamara

Print / OOH

Photographer: Todd Antony, Peer Lindgreen, Nico Englebrecht

Retoucher: Stanley’s Post

Production Company

Director: Siri Bunford

DOP: Ben Smithard

Executive Producer: Matthew Brown

Production Company: Knucklehead

Category: Alcoholic drinks , Spirits

Genre: Action , People , Scenic , Storytelling