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W+K and Revolver's Steve Rogers Get Intense with Two New Old Spice Spots

Revolver, 1 year, 9 months ago

Revamped Old Spice man plays tennis with whales in new #SmellLegendary ads

W+K and Revolver's Steve Rogers Get Intense with Two New Old Spice Spots

Australian director Steve Rogers has recently shot two new TV spots for Old Spice via Wieden + Kennedy Portland. The spots were co-produced by Revolver and Biscuit Filmworks in LA and see a revamped Old Spice man push himself to beyond the limits of possibility.

There's no sign of muscle-bound Terry Crews or smooth Isaiah Mustafa here. Instead a steely-eyed, borderline psychopathic European combines the drive of Michael Schumacher with notes of Christopher Waltz takes the lead in the comedic campaign for Old Spice 'Odor Blocker'.

In the first ad, his attempt to break the land speed record pushes the rocket car to the point of exploding. The second spot sees him practice his tennis moves on the back of a blue whale, using its blowhole as a ball launcher.


Brand: Old Spice

Creative Agency

Account Executive: Liam Doherty, Michael Dalton

Art Director: Matt Sorrell

Copywriter: Nick Morissey

Creative: Jarrod Higgins (Whale only)

Creative Director: Jason Bagley, Craig Allen

Executive Creative Director: Mark Fitzloff, Joe Staples

Head of Production: Ben Grylewicz

Producer: Monica Ranes

Senior Producer: Lindsay Reed

Music and Sound

Sound Design: Mackenzie Cutler (Sam Shaffer), Barking Owl (Michael Anastasi)

Sound Engineer: Samuel Casas

Sound Mix: Lime Studios


Edit Assistant: Brendan Hogan

Edit Company: Mackenzie Cutler

Editor: Gavin Cutler

Executive Producer: Sasha Hirschfeld

Post Production / VFX

2D Artist: Ashely ForbitoAdam Lambert, Daniel Thuresson, Tim Robbins

2D Lead Artists: Tim Davies

3D Artist: Phill Mayer, Hartwell Durfor, Kenzie Chen

3D Artists: Yorie Kumalasari, Brett Angelillis, Mike DiNocco, Katie Yancey

3D Lead Artist: Tom Graham

Art Department: Brett Lopinsky, Laurence Konishi, Kelsey Napier

Colourist: Adam Scott

Creative Director: Tim Davies

Executive Producer: Enca Kaul

2D : John Price, Robert Murdock, Don Kim, Dag Ivarsoy, Jeff Langlois

Colour Coordinator: Diane Valera

Colour EP: Thatcher Peterson

Colour Producer: Antonio Hardy

Production Company

Director: Steve Rogers

DOP: Many Walker

Executive Producer: Holly Vega

Managing Director: Shawn Lacy

Production Company: Biscuit FIlmworks/Revolver

Production Designer: Leon Morland