W+K Amsterdam's New FIFA 16 Ad is an Operatic Ode to the Beautiful Game
Football is a quest for beauty. Whether it’s mastering a move, outsmarting an opponent or scoring a goal, everyone wants to Play Beautiful on route to victory. With EA SPORTS FIFA 16, a whole new range of football beauty is made possible at every moment of the game thanks to player’s freedom of expression and gameplay innovation across the pitch.
Launching today and marking the game’s release is ‘FIGARO’, a global campaign that celebrates the fun, competitive quest for beauty with an operatic ode to football. Created by Wieden+Kennedy Amsterdam, the campaign kicks off with a two-minute commercial. The spot dramatizes the one-upmanship nature of football that drives players to make the game ever more beautiful, and literally sings an ode to the sport in the accompanying soundtrack - a specially rewritten, football-focused version of the famous Aria from the ‘Barber of Seville’ opera.
From bone-crushing tackles to out-of-this world strikes, fascinating dribbling to awe-inspiring goals, the FIGARO spot celebrates all of football’s beauty and encourages players to: “Play Beautiful”.
Directed by Traktor, the film stars famous football stars - Lionel Messi, Sergio Agüero and Alex Morgan, along with special appearances by Kobe Bryant and the legendary Pele.
David Smith, Wieden+Kennedy Amsterdam Creative Director, says, “For a game that provides as much beauty as football it's surprising more operas haven’t been written about it. So it seemed appropriate to add one to the world's oeuvre."
The campaign launches globally from today, with versions of the film running across TV and online channels, along with social activations.
Account Director: Nick Campion, Amber Martin
Art Director: Vasco Vicente
Business Affairs: Michael Graves
Copywriter: Evgeny Primachenko, Andrew Dobbie
Creative Agency: W+K Amsterdam
Creative Director: David Smith, Alvaro Sotomayor, Craig Williams
Executive Creative Director: Mark Bernath and Eric Quennoy
Finished Artist: Noa Redero
Group Account Director: Kirk Johnsen
Head of Planning: Martin Weigel
Head of TV / Production: Joe Togneri
Interactive Producer: Matthew Ravenhall
Planner: Michelle Arrazcaeta
Producer: (Associate) Stijn Wikkerink
Project Manager: Loes Poot
TV Producer: Elissa Singstock
Music and Sound
Audio Post Production: GCRS
Music Production: MassiveMusic Amsterdam
Sound Mix: Raja Sehgal, (Assist) Aaron Taffel
Edit Company: Final Cut London
Editor: Edward Line
Post Production / VFX
Flame: Alex Lovejoy
Post Production House: MPC London
Producer: Anandi Peiris
Telecine: Jean Clement, Kai Van Beers
DOP: Larry Fong, Bill Pope
Category: Gaming , Sports and leisure
Genre: Comedy , People , Visual VFX